2021. Die Evolution der Movieserie #neudenkenheisst
2022. The evolution of the #neudenkenheisst series

rethinking business banking

An interview series with thinkers from VARIOUS FUTURE-ORIENTED AREAS

RBI continuously reviews the quality of its service and is always working on finding new solutions. That’s what we understand by the motto "New thinking", which you will encounter in all our communications. It’s a claim we actively maintain through new content.
"new thinking" is not a slogan but an attitude that places shared success with our customers at the heart of all our deliberations.

2022. The evolution of the #neudenkenheisst series

We are in the 5th year of the video series with thinkers from various future-oriented areas. With numerous interview partners and over 80 episodes, our series has become the most successful social media campaign in the business-to-business segment.

We start the new year with these features: Each interview partner will have their say in 5 short movies. You can now listen to a detailed long version of the conversation in the podcast #neudenkenheisst on Spotify.

We wish you an exciting listening experience!


Our eleventh guest is DIin Angelika Winkler, Municipal Department - Urban Development and Urban Planning.

Full podcast now on Spotify

DIin Angelika Winkler on the logistics concept in the city of Vienna (Episode 3 )

DIin Angelika Winkler on mobility in Vienna in international comparison (Episode 2)

DIin Angelika Winkler on the future of urban traffic management (Episode 1)

More than a slogan – the new stance of RBI!

We have repositioned our bank in many areas so we can work better and more efficiently for our customers in the future. This repositioning also called for a new way of thinking at RBI. We asked ourselves how we want to be perceived in the future. What values RBI should be associated with in the future. And how to achieve the added value that makes us unique for our business customers. Unlike any other Austrian bank, we can build on a valuable foundation of tradition, security and extensive international expertise. RBI sees itself as a "relationship bank", offering to its customers a bridging function across to its CEE network.

We are always looking for individual solutions and innovative products that make the financial management of our customers more efficient.