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Vietnam and Central Eastern Europe: Bridging Opportunities with Raiffeisen Bank International

  • Market Trends

Vietnam’s market & development

Vietnam’s business climate blends macroeconomic stability with growth. Inflation remains contained, and FDI inflows underscore it’s investment appeal. The country’s current account is in surplus, supported by a trade surplus and USD 83.3 billion in foreign-exchange reserves. With 19 free-trade agreements, including EVFTA, it is increasingly integrated into global markets. The government pursues foreign partnerships to drive private-sector-led development, benefits from China-plus-one diversification trend, and leads in renewables, notably hydro and wind.

Ongoing reforms have earned high marks from rating agencies. GDP growth is forecasted to stay above 6% in 2026–27. Infrastructure and transport will improve significantly, including a major new airport, modern ports and highways, and planned international financial centers in Ho Chi Minh City and Danang. As manufacturing expands, Vietnam’s export footprint with the EU and CEE is poised to grow.

Sectors and industries in Vietnam that are particularly attractive for Western investors include:

  • Renewable energy
  • Manufacturing and automobile (with a trend toward more advanced manufacturing, such as electronics)
  • Healthcare and pharmaceuticals
  • Real estate and infrastructure
  • Transportation
  • Finance and banking

The Attractiveness of the CEE Region for Vietnamese Business

Vietnamese businesses should consider expanding into the Central Eastern European (CEE) region for EU access, growing economies, and FDI-friendly policies. The region serves as a bridge between Asia and Western Europe, with key transportation corridors enabling efficient logistics and trade. The CEE also offers a cost-effective, skilled workforce and provides access to the European single market. The macroeconomic environment is stable, with strong growth and low public debt.

A group of seven individuals dressed in formal business attire stands in a modern, well-lit interior space. The setting features marble walls, large mirrors, and decorative plants, suggesting a corporate or upscale environment. The individuals are positioned in a professional pose, emphasizing a business or networking context.
Mr. Nguyen Ngoc Truyen (second from right) together with other Raiffeisen Bank International colleagues. ©Lichtblick

Cross-regional bridge between Vietnam and the CEE

As a leading corporate investment bank in the CEE region, Raiffeisen Bank International (RBI) helps Vietnamese and international clients navigate complexities and leverage cross-regional opportunities. It provides market intelligence, local-practice guidance, introductions to strategic partners, tailored financial solutions for operations and end-to-end support.

Its Ho Chi Minh City representative office, led by Mr. Nguyen Ngoc Truyen, has served as a bridge between Vietnam and CEE for 28 years, promoting RBI and its CEE network banks and supporting corporate and institutional clients in pursuing their business interests.

The office maintains key relationships with the Ministry of Finance, major banks, corporates, local authorities, and foreign banks. As a board member of the Central and Eastern European Chamber in Vietnam, its chief representative Nguyen Ngoc Truyen assists clients with evolving needs.

RBI provides local expertise for Western firms entering Vietnam, including supply-chain connections and market insights. The Ho Chi Minh City office coordinates referrals, payments, export & trade finance activities to link Vietnamese buyers with European exporters, and offers regulatory consultancy and counterparty-credit information to clients.

Vietnamese corporates and institutions receive ongoing CEE market research and updates, plus access to the RBI network banks for universal banking services, competitive pricing and regulatory advice. International representatives assist with market information, partner introductions, and connections to financing, consulting, and logistics providers across CEE.

A diverse group of professionals seated and standing in a luxurious lounge area with marble walls and yellow chairs. The setting features modern decor, reflective surfaces, and indoor greenery. The individuals are dressed in formal attire, showcasing a mix of genders and ages.
Raiffeisen Bank International’s International Network team ©Lichtblick

Ongoing client support is ensured through close relationships and coordination with RBI’s CEE network banks. RBI’s support is illustrated by enabling major projects in Vietnam—cable-car systems, hospitals, and hydropower initiatives. In Europe, it backs Vietnamese firms operating in CEE and expanding into other European markets.

As Vietnam and the CEE region continue to develop economic and diplomatic ties, RBI remains committed to facilitate cross-regional business.

Contact:

Raiffeisen Bank International regularly participates in industry events (CEEC, EuroCham, and Advantage Austria) and business delegations, providing further opportunities for clients to connect. 

Learn more about expanding your business: https://www.rbinternational.com/en/campaign/international-business.html 

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