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International Business Talks: Expanding into new markets

In the first episode of our new video series, our moderator Johanna Duchek talked to Evgeniya Sharkova, Head of Trade Finance Sales, and Sanin Merdžan, Head of Export Finance Sales, about solutions, trends and innovations in global trade to support clients with smooth transactions and operational continuity. 

  • Market Trends

Key findings at a glance:

Trade finance vs. export finance: Trade finance provides short-term financing and liquidity support (e.g., guarantees, letters of credit), while export finance focuses on long-term financing of capital goods and uses export credit agency (ECA) coverage to mitigate risk.  

Global network: RBI has 11 network banks and more than 2,000 banking partnerships and can offer its solutions almost worldwide.  

Market knowledge: Entering new markets requires not only market research, but also an awareness of local laws and regulations, as well as employees who know the target market and can work across cultures.  

Risk mitigation: Key risks include counterparty, performance, and political risks. Letters of credit and ECA-covered financing are key instruments.  

Trends: Green financing is becoming increasingly popular, as is untied or semi-tied financing from ECAs such as the OeKB Shopping Line. 

Digitalization: Companies use bank platforms or multi-banking platforms for larger portfolios to handle trade finance instruments. 

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